Best SEO Tips For 2013: Add Diversity In Your Website Design For A Good SEO Strategy

It has been common knowledge for some time that excessively aggressive anchor text was pushing things too far and the Penguin Update has reinforced it. If each inbound link to your website has the same anchor text, it will be read as spam. Any text that does not appear natural needs to be removed. The best technique for making anchor text appear natural is to stop being obsessed by it. You can tweak some of your high authority links but avoid breaking out your spreadsheets.

Add diversity to your links

Do guest posts really offer the only solution to all issues or are they simply a plague? The answer is hard to find by reading the SEO blogosphere. The fact is that every link-building tactic becomes low-quality if you exploit it. People read a tip that recommends making guest posts to create good links. They put together some rubbish and publish it on 10,000 websites, and later wonder what made their rankings drop. Review your links in 2012 and try something innovative in 2013. Adding diversity to your profile will create diversity in your risk.

Add diversity to traffic sources

Most websites largely depend on Google for online traffic. If all your tactics are above board and you are in compliance with all the rules to the letter, what if the very rules changed? If you follow the Algorithm carefully, you will realise that it is extremely important to change the user-interface and feature landscaping. If your competitors get site links, or you go to #8 on the SERP that shows only 7 results, you don’t have much control over what happens next. Your traffic would drop within moments. Think beyond Google; invest time and money to reduce the imminent risks to your livelihood.

Add diversity to your marketing

Think about marketing as a natural extension of your belief that what you do is amazing, everything you then do is marketing. If your products are poor, any amount of marketing will not change that. You might catch a few unsuspecting customers but you will not gain a customer for life. Don’t take any more shortcuts in 2013, and review critically what you do and why it is valuable. If you can develop an understanding of the worth your proposition, your marketing will flow out of that naturally. Talk to ordinary people to find out what is exciting and unique about your company and resonates with them. Alternatively, for best SEO tips, talk to a reputable freelance website designer or web design company.

Add diversity to your point of view

If you have passion and perspective for your field, you will be able to find original and unique content. All you need is the right attitude.

If you are bored by what you do, that is what you will convey to your customers and prospects. Look for inspiration around you. Tour your office like a visitor, be a tourist in your own city, ask five normal people to go through your site and give you suggestions. Fresh perspective is all you need.

Max Chohan is an experienced website designer in Dubai working for the leading web design company in the Middle East. At Puzzleworks Design, he has has the expertise to offer advice on the best SEO strategies.